Have you ever wondered the specific things you need to know about increasing your email deliverability rate? What I mean by this is that, have you ever thought of how to reduce the rates at which the emails you send to your subscribers end up in their spam folder? You are going to love this post.
In today’s post I am going to take it one step further and share with you some other important information to keep in mind when it comes to using e-mail as a marketing channel. The key point of this post is making sure that your message doesn’t get stopped by any of the ISP (Internet Service Providers) spam filters.
The following steps will guide you in achieving this
1) Leave Out Any Weird Characters in The Subject Line (e.g. %, ^, $, *)
2) Don’t Use A Lot of One Character in Your E-mail (e.g. !!!!!!!!!!)
3) Don’t Write Your Subject Line in ALL CAPS
4) Don’t Use “Opportunity” or “Make Money” in the Subject Line or Body of E-mails Too Much
5) Be Careful Using The Word “Free” in Subject Lines and the Body Copy
Special Note On Using “Free” – It is ok to use it, just be careful but test test test!
I hope this was helpful!
